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Twitter shares dive 20% as Google and Disney back away from bids

October 7, 2016

Twitter’s share price lost a fifth of its value on Thursday after rumours that Google and Disney and are backing down from making a bid for the company.

Social Apple, Google, Microsoft, technology, Twitter

Video streaming slow down? First sign of saturation in US market

October 7, 2016

The first sign that the U.S. video streaming market is approaching saturation is revealed in a new forecast which shows the growth rate slowing for the first time.

Content, News, Video advertising, Amazon, analytics, broadband, content

Facebook lightens Messenger size 90% for basic Android phones

October 7, 2016

Facebook has launched a ‘Slimmed down’ messaging app designed for emerging markets with slow internet connections, dubbed ‘Messenger Lite’.

Mobile, Social Android, Facebook, technology

Search trends in 2016: Google results pages showing fewer organic results (but more app links)

October 7, 2016

The first page of Google’s search results now displays fewer organic results, with around 8.5 links instead of the 10 it used to traditionally show, according to new research.

Ads, Mobile, Search apps, brands, content, Google, images

Ecommerce Christmas trends: Google keyword ads and product listings ‘most important’ ad type

October 7, 2016

Google keyword search ads and product listing ads (PLAs) are the most important digital ad types for online retailers as they gear up for the 2016 holiday shopping season according to new research.

Ads, E-commerce, Search advertising, agencies, Christmas, ecommerce, Facebook

Top ecommerce tips: Optimising the online experience for quality

October 6, 2016

Marie Despringhere, UK Country Manager, Optimizely, discusses the importance of optimising the online experience for quality as the difficulty in identifying product quality is the number one (41%) online frustration when it comes to consumers.

Ads, E-commerce demographics, ecommerce, Europe, UK, video

Is the big data boom over? Firms planning less investment

October 6, 2016

A lack of return on big data projects is causing companies to turn spending towards other priorities, according to new research.

Ads, News analytics, technology

HMV hires R.O.EYE to reach niche audiences online

October 6, 2016

HMV has appointed R.O.EYE as its digital marketing agency to reach niche audiences online.

E-commerce digital marketing, Entertainment, Facebook, marketing, media

Criteo buys ecommerce ad tech firm HookLogic for $250m

October 6, 2016

Performance marketing firm Criteo has signed a definitive agreement to acquire ecommerce HookLogic.

Ads, E-commerce advertising, brands, ecommerce, global, marketing

Pedigree “Dark to Light” campaign champions guide dogs

October 6, 2016

In honor of Blindness Awareness Month, Pedigree has released a new video, “Dark to Light,” which tells the story of Liz Oleksa, a single mother whose eyesight suddenly deteriorated one day, leaving her blind.

Ads, Video, Viral video
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