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Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger

January 14, 2021
Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger

Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.

Content

Barrilla launches ‘Playlist Timer’ for pasta cooking on Spotify

January 14, 2021
Barrilla launches ‘Playlist Timer’ for pasta cooking on Spotify

Food company Barilla has worked with Publicis Italy to launch the “Playlist Timer” on Spotify, which set songs lasting as long as the cooking time of pasta.

Ads, Content

The Hairy Bikers launch global ecommerce website with ESG and Visualsoft

January 14, 2021
The Hairy Bikers launch global ecommerce website with ESG and Visualsoft

The Hairy Bikers have announced the launch of their new ecommerce site as a one-stop shop for all Hairy Bikers kitchenware merchandise, such as pots, pans and cookbooks.

E-commerce

Mobile outperformed 2020 expectations with consumers spending $143bn on apps

January 14, 2021
Mobile outperformed 2020 expectations with consumers spending $143bn on apps

Mobile data and analytics company App Annie released The State of Mobile 2021 report, which indicates that consumers spent $143 billion on mobile apps in 2020, an increase of 20% from 2019. Top markets driving this spend included China, United States, Japan, South Korea and the United Kingdom. Select findings include: • Time spent on … [Read more…]

Mobile

Salesforce launches loyalty management tools

January 13, 2021
Salesforce launches loyalty management tools

Salesforce has launched Loyalty Management a new product for companies in any industry to deliver agile and integrated customer loyalty programs.

Ads

Royal London Asset Management boost website with Kin + Carta Connect

January 13, 2021
Royal London Asset Management boost website with Kin + Carta Connect

Kin + Carta Connect has developed a new website for RLAM, the Asset Management arm of the UK’s largest mutual insurer Royal London.

Ads

Attractive social media influencers ‘can hinder the success of products they promote’

January 13, 2021
Third of influencer marketers impacted by bot fraud

Social media influencers often use their platforms to promote new products, however new research from Trinity Business School reveals that using them to develop new products can ultimately make them much more successful.

Social social media

Change the channel: 52% of shoppers accessed promotions via email in 2020 due to pandemic

January 12, 2021
Guest comment: Why email marketing is thriving, not dying

The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store.

Ads email

IT ‘no longer the gatekeeper of B2B tech buying’

January 12, 2021
IT professionals are no longer the primary decision-makers for B2B technology purchasing instead finance, business development and sales and marketing calling the shots, according to new research.

IT professionals are no longer the primary decision-makers for B2B technology purchasing instead finance, business development and sales and marketing calling the shots, according to new research.

Mobile

Revolution Beauty picks Astound Commerce for online experience boost

January 12, 2021
Revolution Beauty picks Astound Commerce for online experience boost

Beauty brand Revolution Beauty has partnered with leading digital agency, Astound Commerce, to launch a new ecommerce solution to support its rapidly scaling business and direct-to-consumer (DTC) offering.

E-commerce
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