Dan Andrews, founder and CEO of digital marketing agency the tree looks at the idea of “serious social”: not social used in an overly earnest way, but social used as a serious communication and marketing tool to create real-world outcomes.

easyJet has launched four three-minute films to transport the viewers away from the humdrum of life for a moment on mindfulness during the January blues.

Twilio has teamed up with the Norwegian Refugee Council (NRC) to enable the digital transformation of its services across the globe and to accelerate the delivery of humanitarian aid through the COVID-19 pandemic and beyond.

Education apps have enjoyed the most growth in downloads over the past four years, followed by business apps and shopping/ food delivery apps, according to new research.

Diversity and inclusion has been cited by senior professionals as the data and marketing industry’s biggest challenge, according to the Data & Marketing Association’s (DMA) latest research.

WhatsApp is extending the date to accept its new terms and conditions to May 15 from the previous date of February 8.

As SME leaders plan for the year ahead, more than half (54 per cent) of small and mid-size enterprise (SME) members in the UK and Ireland are optimistic that the economic conditions will improve in the next 12 months, according to new research.

Lotame has announced Magnite, Sovrn and Eyeota will support its Lotame Panorama ID, a global, people-based, privacy-compliant and interoperable identity solution for a cookieless web.

Publicly listed analytics firm Alteryx has struck a partnership with cloud-based data firm Snowflake.

Native SaaS retail mobile app platform, Poq has announced the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.