BIMA, the membership organisation for the digital industry, today announced the appointments of Natalie Gross, former Amaze CEO and Tarek Nseir, CEO and founder of TH_NK as joint chairs for the next three years.

At the end of every year, the usual predictions about the future of marketing do the rounds- but how accurate have they been? Robert Passikoff, President at Brand Keys takes a retrospective look at key trend themes identified years ago, and how their foresight (or lack thereof) can offer clues towards the future.

From talking cat collars to robot marketers, technology took us in some strange directions during 2016. In this brave new world of emoji keyword targetting and smart pigeons, we celebrate the weirdest news of the year.

The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds.

Brexit, the Olympics, Euro 2016 and Donald Trump dominate online searches in 2016 in Yahoo’s annual reflection of Britain’s search habits and trends.

Facebook is opening up its Creative Hub to “the entire global advertising and marketing community,” letting them experiment with ad formats and ideas before unleashing them on the public.

Salmon, the global ecommerce consultancy in charge of online operations of some of the UK’s largest retail clients, has released some stats during the busy peak trading period of Black Friday week.

Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.

How Christmassy is the UK this year? According to insight compiled by Carat UK, we are currently at –5% Christmas mentions on Twitter, compared to last year.

Colin Grieves at Experian looks at the growing importance of Data Management Platforms and how to address some of the common myths.