With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016.

Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.

Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, accoridng to new research.

Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media and TV work together.

Stock availability issues and unsuitable delivery times have resulted in nearly a fifth (19 per cent) of online Christmas shoppers using an alternative retailer, according to a new report.

Snapchat is to open first international HQ in London despite the Brexit vote, saying the UK’s strong creative industries made it “a great place to build a global business”.

A British Gas customer service tweet marking the anniversary of David Bowie’s death has sparked a Twitter frenzy.

72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.

What does the coming year hold for the marketing and technology industry? Bench, a St Ives company, has launched an ‘Ask the Experts’ guide designed to help businesses identify and capitalise on the key marketing and data technology challenges for 2017 and beyond.

Chinese mobile wallet app Alipay has 450 million users spend online or in stores during 2016, according to new data.