Digital solutions firm Acquia, has been hired as the technical lead on delivering Virgin Sport’s new festival platform.

Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.

LinkedIn has revealed the most overused words by marketers, including words “strategic” “specialised” and “creative”.

Snapchat has struck a partnership with Nielsen’s mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender.

Data Management services look to combine interaction, descriptive and behavioural data to help brands understand who their customers are, but are marketers really using these insights to their advantage? Wojciech Bednarz, Head of the Data Science & Audience Insight Department at Greenlight Digital looks at the role data insights for marketers as we enter 2017.

Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.

Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.

As we start the new year, Gagandeep Gadri, VP, Head of Customer Experience & Analytics, Capgemini Consulting UK looks at how retailers, brands and marketers will look to perfect the customer experience in 2017.

Massive collections of fake accounts are lying dormant on Twitter, possibly used to spread spam or suspicious links, according to new research.

Content from social media sites such a Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during 2016, while online publications saw a major decline, according to new research.