The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.

Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business.

Elevators have been given a voice to have conversations in real time, enabling people to hear machines talk.

Artificial intelligence advertising firm LoopMe has won an additional $10m funding, a total of $17 million to date, as machine learning becomes a vital part of digital marketing.

The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research.

While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research.

Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services.

Media recoignition app Shazam has launched a a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users.

Yahoo has unveiled a new text-based chatbot, called ‘Captain” designed to coordinate logistics between family members, without needing download an app or buy extra hardware.

On International Women’s day, new research has revealed that women are being held back, yet are more satisfied in their jobs than men.