The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report.

ASUS is sponsoring a 35-episode life-swapping reality TV series as the electronics giant looks to boost its digital content marketing.

The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research.

Fresh creative talent and access to new data skills are something the marketing industry have been calling for in recent years, but the co-chair of the Graeme Robertson Trust (GRT) has called for the marketers to do a better job of selling themselves if they want to attract the cream of the creative crop.

O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas.

Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report.

Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story.

Ecommerce is growing at a record pace. Bart Mroz, the founder and CEO of digital commerce consultancy SUMO Heavy looks at some underrated tactics that achieve online retail success.

Duncan Keene, UK managing director of ContentSquare, describes how higher conversion rates are within reach.

TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research.