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6 Pinterest hacks to grow your business [INFOGRAPHIC]

March 22, 2017

Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business.

Ads, Content, Social content, ecommerce, images, infographic, marketing

Facebook tackles fake news with ‘fact check’ alerts

March 22, 2017

Facebook has launched a new feature designed to discourage users form sharing false or “disputed” news.

Content, News, Regulation, Social, Viral content, Facebook, global, Google

Mars “emotions” study shows which ads sell with 75% accuracy

March 22, 2017

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

Ads, Content, Video advertising, analytics, brands, marketing, media

Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric

March 22, 2017

Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.

Ads, Search advertising, analytics, Google, YouTube

Online retail sales up 15%, but growth through smartphones slowing

March 22, 2017

UK online retail sales were up +15% year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index, building on solid growth in February 2016 (+16%).

E-commerce retail, smartphones, UK

LinkedIn revamps Sales Navigator to help businesses boost contacts

March 22, 2017

LinkedIn has an updated version of its popular Sales Navigator tool: Sales Navigator Enterprise.

Ads, Social content, marketing

UK Tech Salary Guide 2017: How salaries compare across the industry

March 21, 2017

Do you want to know if you’re being paid enough in your tech role? Or are you considering a career in tech and want to know what you could be getting paid in the future? This new infographic from Agil8 offers a salary guide for job roles in the tech industry.

News content, infographic, UK

Adidas to shift TV budget to digital: “You don’t see any TV advertising anymore”

March 21, 2017

Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.

Ads, Content, Social advertising, brands, content, digital marketing, ecommerce

Fake news and advertising: Premium publishers “protect brands from negative effects”

March 21, 2017

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile – with lifts of up to 92% in some instances, according to new research.

Ads, Content, Regulation advertising, analytics, brands, content, global

Top 10 UK online retail searches in UK: “Washing machine” leads the way

March 21, 2017

Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research.

E-commerce, Search brands, Christmas, ecommerce, marketing, media
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