A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy’s set him a huge social media challenge in exchange for a year’s supply of free chicken nuggets.

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

Demand for digital marketers and content curators is now exceeding supply, according to new research.

Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research.

UK-based streaming service TVPlayer is now available to download on Xbox One and Xbox One S games consoles.

Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, according to new research.

Ahead of the first Creative Data Academy in Scotland, the MD of IDM-DMA Employability says marketing needs to keep up with consumers when it comes to digital adoption.

A lack of faith in increasingly impersonal customer service and communication is causing UK consumers to consider switching banks, according to research from GMC Software.

Following recent updates to Pinterest’s chrome extension and Google’s new visual search API, Kay Brown, PR and Social Manager on behalf of Blueclaw, looks at how firms can make the most of search based on images rather than text.

YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager.