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Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind

April 19, 2017
UK third most popular market globally for online cross-border shopping

An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.

Ads, E-commerce Amazon, Asia Pacific, ecommerce, global, local

Thoughts for the future: The next steps in programmatic advertising

April 18, 2017

Kristoffer Ewald, Chief Innovation Officer at NetBooster Group, looks at the future of programmatic marketing.

Ads advertising, agencies, brands, marketing, media

Instagram Stories overtakes Snapchat for daily active users

April 18, 2017

Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures.

Mobile, Social Facebook, video

Burger King’s Google Home prank backfires

April 18, 2017

Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion.

Ads, Content, Mobile, Video, Viral Amazon, Android, brands, Google, Privacy

Brands get real-time ‘event-triggers’ for mobile ads from Blis

April 18, 2017

Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events.

Ads, Mobile advertising, agencies, brands, marketing, media

Timberland drives store footfall with mobile location ads

April 18, 2017

Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.

Ads, Mobile advertising, agencies, brands, content, marketing

Mastercard looks to the future with artificial intelligence startups

April 18, 2017

Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce.

Ads, Content, Mobile apps, Europe, global, Latin America, retail

Top challenges for big business in this data-driven year

April 13, 2017

Mark Lindsay at Experian, looks at the top challenges for big business in this data-driven year, which incorporates research from the company’s 2017 Digital Marketer Report.

Ads, Content, News brands, global, marketing, Regulation, technology

Forbes reveals top 30 social media influencers

April 13, 2017

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.

Ads, Content, Social, Video, Viral analytics, brands, Brazil, Facebook, global

Teens ditching smaller social networks for Snapchat and Instagram

April 13, 2017

Teens are now bunching their social network activity around four main social networks: Snapchat, Instagram, Twitter, and Facebook and have stopped using smaller ones such as Kik or Tumblr, according to new research.

Social Facebook, media, Twitter
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