One teen’s mission for a year’s supply of free chicken nuggets has become Twitter’s most retweeted post of all time.

One in five (19%) UK shoppers would like to use an Augmented Reality (AR) changing room when shopping online to find the perfect clothing items, according to new research.

Criteo has released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched terms used by shoppers and which products shoppers inevitably buy.

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.

Spotify has launched Spotify Codes, which lets users share any track, artist, album, or playlist available on the platform.

Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company.

In an age when trust in the media is at an all-time low, authenticity has become the ultimate marketing buzzword. It is taken to mean brands that are true to their values, focused on their customers and responsible in their behaviour. Rebekah MacKay Miller, MD of international collaborative marketing agency, trnd, looks at how brands … [Read more…]

Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.

Consumer spending online has dipped year-on-year for the first time in four years as shoppers fret against a backdrop of slowing wage growth and rising inflation.

TripAdvisor is partnering with GrubHub to implement instantaneous access to delivery menus from its website and its mobile app.