Ahead of the digital download launch of T2 Trainspotting, Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh microsite.

With just one year to go until the new GDPR data protection rules will come into force, new research from the DMA reveals that nearly half of businesses don’t think they’re going to be ready in time, with a further quarter of companies yet to even start a GDPR plan.

Customers have made their preference for online and mobile commerce clear, and as companies continue to adapt to this and propel towards providing advanced self service, Virtual Reality and Artificial Intelligence are stepping into the limelight. Sylvia Jensen, Director of Marketing EMEA at Oracle Marketing Cloud, discusses this technology revolution and what it means for … [Read more…]

Instagram has added two new Explore categories: Location Stories and Hashtag Stories, letting users discover photos and videos based on places or things of interest, all from the same Explore tab.

Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.

Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.

With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.

As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit.

Micro Moments is Google’s term for when consumers suddenly have the need to know or do something. Oliver Gold from mobile ad company YOC looks at four defined micro moments and what advertisers and marketers need to consider when addressing these opportunities.

Sony Music US Latin has teamed up with the location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.