Keren Lerner, Founder and Managing Director of London web-design agency, Top left Design explains why it is so important for business owners to listen to their employees, particularly in regard to how they believe the company should be presented to the world.
The fear of losing your dog is universal to all dog owners, but smartphones may now hold the key to finding lost dogs – by outrunning them with digital ads, thanks to Pedigree and Google’s new app and campaign via Colenso BBDO, Auckland.
Apple is taking on Amazon’s Echo and Google Home with a voice-activated $349 speaker called the HomePod.
Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research.
Shell will be the first brand to pilot a new technology targeting consumers who second screen on YouTube during TV advertising breaks.
Google owns Uber. Microsoft owns LinkedIn and Nokia. The web is an highly connected place with tangled relationships. Digital marketing firm Hallam Internet has created an interactive infographic to show the surprising connections between some of the most popular brands around- many of which they use on a daily basis.
Ad tech firm Viant UK has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.
It’s been confirmed that Google will add a default adblocker to its Chrome web browser, which will certainly have a big impact on digital advertisers. Robin Davies, MD of Operations, EMEA, Conversant, looks at what this might mean for advertisers.
If the election was based on direct marketing alone, the Scottish National Party would walk away with a victory, whilst, Labour would steal the leadership away from the Conservatives, accoridng to new research.
Google is to start filtering out “annoying ads” from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers.