Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.
Mobile app performance remains a problem a decade after iPhone launch
On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential, according to new research.
Consumers “open to new financial technology” but concerned by privacy and trust
The vast majority (69%) of consumers are open to trialling a new financial product if it offers a clear benefit regardless of who is offering it, but many are held back by data privacy and trust issues.
Investors urged to confront companies that ignore growing cyber threats
A significant minority of publicly traded growth companies see cyber security as a “technical topic” not warranting board level consideration, according to a survey out one month after the NHS “ransomware” crisis.
Ad platform MainAd uses AI to boost programmatic marketing for brands
Ad retargeting company, MainAd, has launched a new ad tech platform ‘Logico’, designed to drive the performance efficiency of programmatic advertising.
iPhone 10 years on: How a smartphone changed the world
Apple iPhone celebrates its 1st decade today (29th June 2017), but how has the smartphone changed society? This new infographic from Neerja Softwares looks at some key facts and figures from one of the most iconic gadgets ever.
Mobile commerce trends: Sharing drives Apple Wallet sales
More than 75% of retail passes in Apple Wallet are the result of peer sharing, rather than through marketing channels, according to new research.
Top crisps brands on digital: Popchips beats Walkers for engagement
Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.
Online retail orders going to EU hit highest rate for four years
Online retail delivery order volumes were up 13.9% year-on-year in May, according to the latest data from the IMRG MetaPack UK Delivery Index.
The great Cannes debate: Film and sports marketing in a digital world
The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.