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Bank holiday to spark series of Christmas spending peaks

August 21, 2017

The August bank holiday weekend is set to trigger the start of Christmas spending in the UK, and mark the first of a series of peaks in seasonal shopping during Q4, according to new research.

E-commerce brands, Christmas, eBay, Entertainment, games

Majority of FTSE 350 boards lack cyber incident training

August 21, 2017

Cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents.

Regulation global, Privacy, Regulation, security, UK

NBC Snapchat show gets 30m viewers in first month

August 18, 2017

In less than a month, more than 29 million unique viewers tuned into NBC News’ new twice-daily Snapchat Show, Stay Tuned, making it one of Snapchat’s fastest-growing Shows.

Mobile, Social, Video

Top data and creativity tips: Art for ads’ sake!

August 18, 2017

Rather than tracking down victims like a ruthless serial killer, it’s time to dial down the data-fuelled ad tech machine and think more creatively and relevantly, says Collective’s Creative Director Alex Burn.

Ads, Content advertising, content, Google, media, technology

Adyoulike partners AppNexus for programmatic native advertising

August 18, 2017

In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform.

Ads advertising, agencies, content, global, marketing

World’s biggest advertisers ‘taking back control of their media spend from agencies’

August 18, 2017

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

Ads, Content advertising, agencies, brands, Europe, global

Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video

August 18, 2017

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…

Ads, Video, Viral marketing, video, YouTube

The rise of chatbot financial assistants: 3 apps that are changing banking

August 17, 2017

Chatbots are being used by fintech start-ups to help customers manage and save their money. Plum, Chip and Cleo are automatic financial assistants which use intelligent software to understand customer spending habits, and customers can chat about their finances to their chatbot whenever they feel like it.

E-commerce, Mobile Android, apps, Facebook

WhatsApp to add payments in messaging app

August 17, 2017

WhatsApp is set to launch direct payments on its messaging app, as the Facebook-owned messaging app becomes the latest service to let users transfer money to one another with a text.

Mobile, Social Apple, ecommerce, Facebook, India, Privacy

Google messaging platform Allo finally comes to desktop

August 17, 2017

Google Allo is now supported on the web, letting users carry on chats on a laptop or desktop without having to pick up their mobile.

Ads, Content, Social Android, Google, Twitter
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