NBC Snapchat show gets 30m viewers in first month

In less than a month, more than 29 million unique viewers tuned into NBC News’ new twice-daily Snapchat Show, Stay Tuned, making it one of Snapchat’s fastest-growing Shows.

Stay Tuned is the first-ever daily news program on Snapchat. It features two episodes a day during the week and one each day on weekends – plus breaking news updates – delivering a consistent audience with more than 40% of viewers tuning in at least three days a week.

Each episode is roughly two to three minutes in length, with four to five segments per show, covering national and international news, politics, pop culture and more. More than 60% of the Stay Tuned audience is under the age of 25.

The team is taking learnings from their first month of shows and updating the look and format.

Last week, Stay Tuned introduced a new graphics package and logo and the show’s format now also features on-camera guests as well as on-the-ground reporting from co-hosts Savannah Sellers and Gadi Schwartz. This Monday, Schwartz will report from Casper, Wyo., a city in the path of eclipse totality.

To access Stay Tuned in the Snapchat app, swipe left to the Stories or Discover page and tap the Show’s tile to begin watching the latest episode.