Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.

Oath, a subsidiary of Verizon has launched its first global brand campaign, #BuildYourBrand, which will span nine global markets and underscores the company’s differentiators across mobile, video and data for advertisers, publishers and partners.

Uber and TFL have taken media by storm this week, but how have they faired up on social media?

Snapchat has launched Sponsored 3D World Lenses, with Warner Brothers and Budweiser among the first brands signing up to the augmented reality platform.

A hacked social media account can damage your reputation, especially when you’re supposed to have a certain level of social media savvy. Blaise Grimes-Viort, chief services officer at social media agency, The Social Element, offers a checklist for people to use if they want to prevent, detect or recover from, a social media hack.

Google has released a set of new tools to help advertisers deliver highly personalised ads on YouTube.

Amazon’s Echo Show has lost its ability to stream videos from YouTube, with both sides blaming the other for the issue.

Decision makers prioritise opinion over fact when it comes to making purchasing decisions. A survey of 1,200 IT and marketing decision makers revealed 99% seek out opinion-based material when searching for a new vendor.

Far from being a dying media form, TV is thriving – but in parallel, online digital content is shifting to be the key focus for advertisers, according to new research.

Google is set to create a separate shopping service that will bid against rivals for ad placements at the top of its search page, in an effort to satisfy EU regulators, according to a news report.