Senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, according to latest research.

Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.

Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips.

Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.

Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.

The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.

Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux.

Ecommerce may be thriving, but the high street can survive if it adopts new strategies to compete. Simon Spaull MD EMEA at AppLovin explains how leveraging mobile apps, dynamic user acquisition and unique in-store experiences, bricks-and-mortar companies can drive both loyal returning and new customers to physical stores.

Just a decade ago, the term Artificial Intelligence (AI) sounded like something out of a Hollywood sci-fi blockbuster. In recent years we’ve seen much hype around AI, with applications disrupting all industries as we know them, including retail. But are retailers making the most of the technology’s potential? Geoff Hueter, CTO at Certona, looks at … [Read more…]

A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.