Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.
Virals of the year: Geico returns to mock pre-roll ads with “Crushed”
US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.
Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake”
This fun campaign by TBWA\Raad for Connect Internet in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.
John Lewis wins battle of Christmas ads on YouTube 2017
YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.
10 hacks that rocked the business world in 2017
2017 has seen some of the most destructive cyber breaches within the business world to date. In light of this, Online Security Experts, vpnMentor have recently conducted research of the 10 biggest business cyber attacks of 2017, highlighting the damage caused, hacking software responsible and how the attacks were resolved.
Internet ‘to make up 94% of all growth in adspend by 2020’
Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.
Facebook selects first non-US viewability partner
Facebook has selected its first viewability measurement partner to come from outside the US.
Online Ads Are Killing Traditional Media: Here’s How Retailers Can Avoid Dying With It
In a world where customers are increasingly connected, new challenges constantly arise for retailers who need to ensure that they are rightfully targeting the customers both online and in the stores. Declan Kennedy, CEO at StitcherAds shares solutions for retailers to build hyper-personalised marketing campaigns.
Online comes out on top for Black Friday 2017
The final figures from cyber weekend have been released and online has come out on top. Craig Summers, UK Managing Director, Manhattan Associates, looks at what retailers can learn from the results.
Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing”
Agency Heimat made this weird and wild ad, violently celebrating the gift of failure for Hornbach, the German home improvement store.