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Cryptocurrencies slump as Asia tightens regulations

January 17, 2018

Bitcoin’s price fell below $10,000 as a dramatic sell-off of all cryptocurrencies entered its second day, amid fears over tighter regulations in Asian markets.

E-commerce, Regulation China, global, government, Regulation, Twitter

Nielsen to measure YouTube mobile app usage

January 17, 2018

Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany to measure how effective ads served on its mobile app are at reaching target audiences.

Ads, Content, Video, Viral advertising, agencies, demographics, France, Germany

Lastminute teams with Rough Guides for ad targeting

January 17, 2018

Online travel firm lastminute.com group has struck an ad partnership with travel publisher Rough Guides.

Ads, Content, E-commerce advertising, brands, content, marketing, media

Sainsbury’s uses voice response system to boost CRM

January 16, 2018

Engage Hub has signed a contract with Sainsbury’s to roll out a new Interactive Voice Response (IVR) system across the retailer’s 600 superstores.

E-commerce, News CRM, Europe, technology

Multi-tasking Brits embrace mobile working

January 16, 2018

A third of workers spend more than half their working day away from their desk, but most still think they do their best work in the office, according to new research.

Ads, Content analytics, email, technology, UK

Elon Musk’s Empire: What will the tech star do next? [INFOGRAPHIC]

January 16, 2018

Whether he’s launching satellites or working on the Tesla production line, Elon Musk is constantly proving he’s a man of unexpected capabilities. Just what will he invest in next? This infographic takes a closer look at the entrepreneur’s empire.

Mobile, News infographic, UK

YouTube to screen videos for premium advertisers to tackle brand safety concerns

January 16, 2018

Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.

Ads, Content, Regulation, Video, Viral advertising, content, Google, Japan, security

Most Brits shun shopping with brands that fail to use imagery

January 16, 2018

Over half of British consumers claim an image is more likely to grab their attention than a headline, according to new research.

E-commerce brands, digital marketing, images, marketing, media

The rise of voice remotes: 143m homes to speak to their machines by 2022

January 16, 2018

By 2022, 143 million homes are set to use voice remote technology globally, up from from 21.3 million today, according to new research.

Mobile, News Amazon, Apple, Asia Pacific, Australia, Brazil

Top 10 reasons for using social media [INFOGRAPHIC]

January 16, 2018

Internet users are now almost as likely to visit social platforms to keep in touch with friends as they are to stay informed on current news or events, according to new research.

Content, Mobile, Social content, Entertainment, Facebook, global, infographic
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