Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

At this years’ Oscars, the race for ‘Best Picture’ is being led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk – if it were to be decided by online searches.

Australia will fare best from the rise of machine learning, while UK will lose out the most, According to a new study looking into the impact of AI until the year 2030.

Apple enjoyed its best-ever revenues of $88.3bn (£62bn) in the last three months of 2017, despite its latest iPhone range selling nearly a million fewer handsets compared to the same period last year.

YouTube’s viewership has stagnated as the platform nears saturation point, Dale Lovell, Co-Founder, Chief Marketing & Partnership Officer at native advertising platform ADYOULIKE, looks at why native video formats could be the way forward.

Record spending at its Singles Day shopping event helped sales at Chinese e-commerce giant Alibaba saw surge 56% in the last three months of 2017 on the back of record-breaking Singles day sales.

Mashable is teaming up with eBay to offer shoppable editorial across the UK and US, optimised for mobile.

Google’s parent company Alphabet reported mixed fourth quarter financial results on Thursday along with news that it’s elected a new board chairman.

Amazon saw sales jump by nearly a third last year, helped by growth in its Prime delivery service.