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Nissan first to use YOC’s new programmatic mobile ad platform

February 20, 2018

Mobile ad company YOC has launched a new ad platform called VIS.X, a new kind of advertising technology for programmatic ads, with Nissan signed up as the first brand.

Ads, Content advertising, Europe, Germany, marketing, media

Top Facebook videos of 2017: A year in review

February 19, 2018

2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.

Social, Video, Viral brands, Christmas, content, Facebook, FMCG

Google drops ‘View Image’ button as part of Getty agreement

February 19, 2018

Google is removing the “View Image” button from Google Images, as part of an agreement between the search giant and Getty Images.

Regulation, Search Google, images, Privacy, Search, Twitter

Ad-blocking Millennials ‘happy to pay for content’

February 19, 2018

Ad-block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, accoridng to new research.

Ads, Content, Mobile, News, Social advertising, content, global

Vodafone teams with Mango for digital fitting rooms

February 19, 2018

Vodafone has partnered with Mango, global fashion retailer to bring digital fitting rooms to the high street.

E-commerce, Mobile global

Agency Merkle expands across EMEA region

February 19, 2018

Performance marketing agency Merkle has boosted its Customer Experience (CX) team with two senior hires in Europe, the Middle East, and Africa EMEA, amid ambitious plans to expand the division in the region.

Ads, Content advertising, content, email, Europe, marketing

London still top European city for attracting tech talent

February 19, 2018

London continues to be a major draw for international technology workers, ahead of Berlin, Amsterdam, Paris and Barcelona, according to new research.

News Amazon, Apple, Europe, Facebook, global

Clicksco debuts AI-based audience management platform

February 19, 2018

Clicksco has launched ‘Carbon’ an audience management platform (AMP), letting agencies and advertisers use their audience data for better personalisation and greater revenue.

Ads, Content agencies, analytics, brands, content, digital marketing

video intelligence launches contextual video platform

February 16, 2018

video intelligence (vi) has launched vi stories – a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in.

Ads, Video advertising, content, Europe, France, media

JW Player takes new video ad bidding platform live with SpotX

February 16, 2018

Video ad platform JW Player has launched Video Player Bidding, a market-changing header bidding solution for video in partnership with SpotX.

Ads, Video advertising, content, global, media, technology
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