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How can AI empower the retail workforce?

February 21, 2018

AI has been identified as a threat to the warehouse and logistics industry, but what about retail workers? A new report from Blue Yonder looks at how AI could support rather than replace human retail workers.

E-commerce retail, technology

Less connected businesses could be missing out on $500m in revenue

February 21, 2018

Poor data integration is leading to missed revenue opportunities for unknowing businesses, according to new research.

Ads analytics, security, technology

Harvey Nichols revamps online merchandising to boost sales

February 21, 2018

Harvey Nichols has seen onsite conversion grow following an improved online merchandising strategy which encourages customers to explore its website in more depth and for longer.

Ads Search, technology

Cryptocurrency payments ‘will be a reality on the high street within two years’

February 21, 2018

Over a third (35%) of SME owners expect cryptocurrency payments to become a reality on the high street within two years, according to new research.

E-commerce, Regulation agencies, global, government, local, marketing

Most brands ‘would change adtech vendor if found to be unethical’

February 21, 2018

Marketers’ concerns over media buying transparency are intensifying according to new figures.

Ads, Regulation advertising, brands, media, Privacy, security

Most SMEs planning to increase marketing spending this year

February 21, 2018

Two thirds of SME owners are planning to dedicate more budget to such elements as social media, content, PR and performance than in previous year, according to new research.

Ads, Content content, marketing, media, UK

Top content marketing tips: Authenticity as the cornerstone of influencer marketing

February 20, 2018

Hiring a widely-followed social media star to promote a product is a surprisingly authentic business transaction and an advertising form. Marta Buryan, Social Media Analyst, Socialbakers, looks at how to get the most out of influencer marketing.

Ads, Content, News, Social, Viral advertising, brands, content, demographics, marketing

35% of Winter Olympics fans are watching online

February 20, 2018

Winter Olympics fans spend an average of 2 hours 24 minutes a day on social media, and 1 in 5 are watching Facebook Live video content on a monthly basis, according to a new report.

Video advertising, brands, content, Facebook, global

Chatbots to handle 25% of all customer service operations by 2020- report

February 20, 2018

A quarter of all customer service operations will be handled by chatbots by 2020, according to new research.

Ads, Content, Social apps, brands, email, Facebook, marketing

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’

February 20, 2018

Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.

Ads, Mobile, News, Video, Viral global, local, marketing, video
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