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The true impact Disney and 21st Century Fox merger [INFOGRAPHIC]

March 12, 2018

Disney’s acquisition of 21st Century Fox means that the House of Mouse now controls a huge amount of our most beloved films and television series. This infographic from ABC Finance looks at the implications for the massive media merger, including streaming.

Content infographic, media, UK

Laundry app Zipjet debuts London voucher campaign with StreetPR

March 12, 2018

On-demand laundry and dry-cleaning start-up Zipjet has deployed StreetPR brand ambassadors to hand out flyers in key transport hubs across London promoting an offer of £10 off a first order.

E-commerce, Mobile advertising, Europe, marketing, UK

IAB UK turns 21: Trade body gets brand and website revamp

March 12, 2018

IAB UK has launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.

Ads, Content advertising, content, marketing, Search, UK

Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories

March 12, 2018

News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing.

Content, News content, digital data, local, marketing, media

Third of customers trust tech firms with their bank accounts

March 12, 2018

Just under a third of UK adults (30%) would be happy to sign over access to their financial data to trusted tech companies such as Apple, Google or third-party apps using such platforms, a study has revealed.

E-commerce, Regulation Apple, apps, financial services, global, Google

86% of UK shoppers will swap personal information for improved online customer experiences

March 12, 2018

Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals.

E-commerce Amazon, brands, content, Privacy, security

Dropbox and Salesforce team up for productivity tools

March 9, 2018

CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products.

Ads, Content, News content, CRM, global, Google, images

IoT Trends: Big interest in smart homes (but less in ‘smart assistants’)

March 9, 2018

There is significant interest in IoT, with 91 percent declaring interest in the connected home, but tech companies may be focusing on the wrong types of devices as they look to bring smart technology into the home, according to a new survey.

E-commerce, Mobile Amazon, Apple, brands, ecommerce, Entertainment

£820: All you’re worth on the dark web

March 9, 2018

Fraudsters on the dark web could buy your entire personal identity for just £820, according to new research.

News, Regulation Amazon, apps, eBay, Facebook, media

IAB Europe opens GDPR framework for public comment

March 8, 2018

IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment.

Ads, Regulation advertising, agencies, brands, Europe, Regulation
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