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World Federation of Advertisers calls on brands to embrace culture of data transparency

April 23, 2018

WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.

Ads, Content, Regulation advertising, agencies, Apple, brands, content

UK govt. threatens crackdown on social media sites over child protection

April 23, 2018

UK health secretary Jeremy Hunt has accused social media networks of “turning a blind eye to a generation of young people” by failing to protect them when using their platforms online.

Regulation, Social Facebook, government, media, Twitter, UK

Ad viewability hits record high

April 23, 2018

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to new research.

Ads media, UK

The millennial effect: Generational divide in IT

April 23, 2018

Sixty-five percent of millennials believe the technologies they buy for personal use influences the technologies they purchase for their organisation, compared to 55 percent of Generation X and 57 percent of baby boomers.

News brands, email, Europe, government, marketing

Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy

April 20, 2018

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.

Ads, Content, Regulation, Social, Video advertising, agencies, Amazon, analytics, brands

Below the fold adverts ‘9 times more engaging than above the fold’

April 20, 2018

Ads placed below the fold are actually more engaging than those above the fold, challenging the existing notion of viewability as a metric, according to new research.

Ads content, technology

World Cup sponsorship trends: Coca-Cola and McDonald’s lead as fans get more ‘brand conscious’

April 19, 2018

More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia.

Ads, Content, Social, Video, Viral brands, Europe, global, Latin America, local

Chrome browser blocks auto-playing videos with sound

April 19, 2018

Google’s Chrome browser now blocks videos with sound that automatically play when the page loads.

Ads, Content, Video advertising, Android, brands, Google, music

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

April 19, 2018

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

Ads, Content, Regulation, Social Australia, Europe, Facebook, global, Latin America

Ikea handyman app TaskRabbit hit by data breach

April 19, 2018

Ikea’s odd jobs marketplace TaskRabbit is back online today, after a “cyber-security incident” on Monday.

Content, Mobile apps, security
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