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Snapchat user growth stalls after redesign backlash

May 2, 2018

Snap added just four million users to Snapchat during the first three months of 2018 amid a backlash to a significant app redesign, while revenue growth failed to meet expectations.

Ads, Mobile, Social advertising, Android, content, Facebook, marketing

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool

May 2, 2018

Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.

Ads, Content, Mobile, News, Social, Video, Viral apps, content, Facebook, games, images

Facebook takes on Tinder with dating service

May 2, 2018

Facebook is to get its own dating service designed to build “meaningful, long-term relationships” rather than “just for hook-ups”.

Mobile, News, Regulation, Social Facebook, Privacy, security, Twitter

Nearly half of UK businesses expect to be fined for GDPR non-compliance

May 2, 2018

Nearly half (45%) of UK businesses have put money aside to cover possible fines for not being GDPR compliant by May 25th, according to new research.

Ads, Regulation brands, marketing, Privacy, UK

Third of digital marketers ‘losing sleep‘ over competition from Amazon

May 2, 2018

Over a third (32%) of digital marketers admit to losing sleep due to fears about how the competition from Amazon will impact their business over the next 18 months, according to a survey.

E-commerce advertising, Amazon, brands, digital marketing, ecommerce

Advertising industry urged to improve creativity and standardised measurement

May 2, 2018

While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.

Ads, News, Regulation advertising, brands, content, media, newspapers

Media use ‘close to saturation point’ in the UK

May 1, 2018

People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast.

Content, Social, Video agencies, government, media, technology, UK

Three ways marketers can accelerate their action plan for GDPR in May

May 1, 2018

With under a month to go until the deadline, Paul Fennemore, Senior Lecturer in Digital Marketing at Oxford Brooks University and C-Suite Level Customer Experience Consultant at Sitecore, provides three ways marketers can accelerate their action plan for GDPR.

Ads, Regulation apps, Australia, brands, China, content

Facebook finally testing dislike button? New trial for ‘Downvotes’

May 1, 2018

Facebook is testing Reddit-style feature called “downvote” that lets users register a negative reaction to comments on the social networking, but it’s not quite the long-anticipated ‘dislike’ button that many have hoped for.

Content, News, Social content, Facebook

The end of the high street gym? Brits turn to online tech for fitness

May 1, 2018

Almost a third of UK adults use health apps every week, with 21% doing so instead of visiting personal trainers or gyms, according to new research.

Mobile, News apps, global, Search, technology, UK
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