Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research.

The health insurance market is growing rapidly, but some marketers are not realising their ambitions due to poor strategy or execution across different digital marketing channels.  Suzanne Jiggens-Johnson, Director of Digital Consulting, CACI, looks at the the key channels where marketers can gain an edge.

M&E companies are approaching ‘the end of the beginning’ of their digital transformation, according to a new study.

Socialbakers has added next generation Audience Segmentation into the Socialbakers Suite helping marketers to convert data into productivity.

We all had a dream job as a child, whether it was being a doctor, a lawyer, a firefighter, but a whole new catalogue of careers are soon to be introduced in the near future as technology becomes increasingly integrated into our lives. This infographic lists 15 jobs that could be commonplace in the not-to-distant … [Read more…]

TravelFree.info, the new website that lists the cheapest deals on budget flights, hotels, buses and cruises, has secured partnerships with Momondo, Skyscanner and Kiwi as it extends its portfolio of discounted offers to global travellers leaving from European destinations.

This week marks the 10th anniversary of when Crimson Hexagon started collecting Twitter data for social analysis way back in 2008.

Following Mark Zuckerberg’s meeting with the EU Parliament and GDPR coming into force, new research shows that consumers across the UK overwhelmingly describe GDPR as being extremely or very important to them in relation to their digital lives (76%), and just 2% think it has no importance.

With one day to go until GDPR, Mike Shaw, VP EMEA at dataxu, outlines some of the main worries of advertisers and industry players around the globe and combining them with examples and case studies of the preparations that companies have undertaken.

As the EU’s General Data Protection Regulation (GDPR) comes into force this week, searches on the subject increased by 700% globally in the last year. Around the world, Google searches for GDPR increased from 250,000 to more than 2 million, according to new data from online marketing platform, SEMrush.