
With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.
Conversational commerce offers great opportunities to improve the customer experience. But as Duncan Keene, UK Managing Director at ContentSquare explains, the quality of that experience is not a given; behavioural analytics are essential if organisations are to maximise the value of chatbots and drive up both engagement and revenue.