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Rise of eSports: Fortnite, football and an Olympic future boost popularity

June 6, 2018
Fortnite sues Google and Apple over app store bans

With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.

Content, Mobile, Social, Video, Viral brands, demographics, Entertainment, games, sport

Authentic reviews are three times as important for online shoppers as product imagery

June 6, 2018

Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research.

Ads, Content, E-commerce content, images, media, UK

Chatbots: the ecommerce tool nobody is measuring

June 5, 2018

Conversational commerce offers great opportunities to improve the customer experience. But as Duncan Keene, UK Managing Director at ContentSquare explains, the quality of that experience is not a given; behavioural analytics are essential if organisations are to maximise the value of chatbots and drive up both engagement and revenue.

E-commerce, Mobile, News, Social analytics, brands, ecommerce, technology, UK

UK car selling comparison site gets £2.75m funding boost

June 5, 2018

Motorway, the UK’s first price comparison website for selling cars today announces it has secured £2.75 million in seed funding.

E-commerce broadband, eBay, technology, UK

Ad data wars: Apple blocks Facebook and Google tracking tools by default

June 5, 2018

Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices.

Ads, Content, News, Regulation, Social Apple, Facebook, Google, Privacy, security

Digital video usage in the UK: mobile viewing on the rise

June 5, 2018

Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data.

Ads, Content, Video agencies, Amazon, content, Entertainment, government

Corporate values matter: Consumers are willing to spend more with brands that give back

June 5, 2018
Over one third of online shoppers 'will only associate with responsible brands'

Only 50% of consumers can name a brand that they associate with good causes, compared to two thirds of respondents last year, according to new research.

Ads brands, local, media

Data scandal: Trust in Facebook drops by half

June 5, 2018

Facebook users’ faith in the social media site has fallen dramatically in the last twelve months with more than half (52%) of Brits saying they now trust the company less than this time last year, according to research by Virtual Private Network (VPN) comparison service Top10VPN.com.

Ads, Regulation, Social brands, content, Facebook, Google, local

Overconfidence on productivity ‘hampering marketing firms’ performance’

June 5, 2018

The vast majority of media and marketing bosses rate their skills highly relative to their peers, but they invest little time in making their businesses run better, according to new research.

Ads Europe, France, Germany, marketing, media

3 ways organisations can counter Brexit with productivity

June 4, 2018

Improving productivity is being touted as something we can do to counter the effects of Brexit. But how do CEOs have an effect on productivity? Philip Rooke, CEO, has some ideas: ingenuity, empowerment and investment.

E-commerce, Regulation Germany, local, marketing, media, UK
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