Instagram is reportedly considering dropping video length constraints, that would let users post clips longer than one hour.

With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.

Advertising is irritating too many consumers and failing brands in the process. Neil Johnson, creative solutions manager at mobile advertising technology company, TabMo offers a guide on how to make mobile ads that are ‘not annoying’.

Amazon has won the rights to stream Premiere Leagues games, amounting to 20 matches per season, from 2019 onwards.

We’re all used to hearing about the magic of AI and how it’s going to change the world. But what are the real-world uses? John Spooner, head of data science at analytics leader SAS, looks at how intelligent analytics can help companies understand their customers’ deepest and most complex desires to drive better personalisation and … [Read more…]

Walmart is testing a new service that lets paid members shop and receive product recommendations via text message, going live in in Manhattan and part of Brooklyn before a national roll-out across the US.

A strategic plan to connect more closely with customers using social media has resulted in an 85% growth in engagement across Facebook, Twitter and Instagram for KitchenAid, the leading countertop appliance brand, since it implemented CX Social, a dedicated social media management platform from Clarabridge.

Most of this year’s online World Cup conversations won’t occur on Facebook or Twitter, but channels like WhatsApp and pasted links into office emails that brands can’t measure easily. Craig Tuck, UK MD of RhythmOne looks at how brands can score at Russia 2018 via ‘dark social’ channels.

A new survey has revealed how marketing professionals are struggling to convince decision makers about the worth of content marketing, thanks to a mixture of high expectations and a lack of focus in terms of clear ROI.

Once you start calculating the actual attention ads in media receive, cinema and TV – the most ‘expensive’ media – are, suddenly, surprisingly affordable, whereas ‘inexpensive’ media, such as programmatic digital, are in fact fairly expensive, according to new research.