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Post GDPR: How to get over the breakup

June 11, 2018

So you lost 50% of your email subscribers. Now what? Tessa Darbyshire, strategist at data-driven dialogue agency, Adeptiv UK, explains why you should be thankful for the people who opted in.

Ads, Content, News advertising, brands, content, CRM, email

London named Artificial Intelligence capital of Europe

June 11, 2018

London is the Artificial Intelligence (AI) capital of Europe, home to double the number of AI companies than closest rivals Paris and Berlin combined, according to new research.

Mobile Europe, global, government, Maps, technology

Tencent partners Italian fashion TV commerce firm

June 11, 2018

A Television Commerce (T-Commerce) devoted to Italian fashion brands and addressed to the Chinese market has launched in Milan.

Ads, Content, E-commerce brands, China, Europe, global, marketing

90min creates localised user-generated World Cup sites with big brand sponsors

June 11, 2018

Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.

Content, Social brands, Brazil, content, France, Germany

Tealium boosts CRM platform with revamped interface

June 11, 2018

Customer data management firm Tealium has updated its user experience and product User Interface (UI) for its Universal Data Hub (UDH).

Ads, Content analytics, CRM, marketing

Fiat debuts cinema sponsorship and first-ever foyer activation

June 11, 2018

Fiat has launched an immersive, largescale cinema campaign to promote its Fiat Tipo range, which sees Fiat bring a car into the cinema foyer for the first-time.

Ads brands, media, video

Ecommerce in Italy worth €24bn in 2017

June 11, 2018

Italy’s online retail industry is now worth about €24bn, doubling in size in the last four years, according to new research.

E-commerce ecommerce, Italy, music, retail, technology

Nostalgia boosts Father’s Day clicks by nearly 200%

June 8, 2018

A study of Father’s Day advertising preferences by Taboola shows UK consumers are unconsciously drawn to nostalgic black and white images.

Ads, Content, E-commerce, News, Viral advertising, brands, Google, images, technology

World Cup ‘to boost global adspend by $2.4bn this year’

June 8, 2018

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith.

Ads, Content, Mobile, News, Social, Video, Viral adspend, advertising, BBC, brands, China

Booking.com leads the big spenders for PPC in the travel sector

June 8, 2018

Booking.com was the biggest spending travel website for search advertising in Q1 this year, while TripAdvisor took the top spot for organic search, according to new research.

E-commerce, Search advertising, brands, Google, media, Search
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