Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

LinkedIn has revealed a first look at its latest integrated marketing campaign, which uses real member stories to tackle stereotypical definitions of success and encourage more professionals to pursue their own unique definition.

YOC, a technology provider for high impact programmatic advertising in Europe has opened a new branch office in the Netherlands.

The Premier League’s most prolific online ‘stars’ are set to further increase their social media value against that of their clubs by appearing at the World Cup in Russia.

There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research.

Hootsuite has launched Boost a new feature allowing customers to easily identify and promote top performing Facebook content to reach new audiences.

As the Cannes Lions Festival gets under way, Oath is using the ad creativity festival to showcase its new extended reality (XR) ad experiences.

Apple is punishing apps that misues people’s address book data by quietly rolling out a new set of rules for developers last week, adding restrictions for apps that vacuum up the address books of iPhone users.