The Swedish clothing giant, H&M, tops the list of the world’s most popular brands, followed by Zara and Adidas according to internet search data.

Despite England’s crushing loss in the semi-final against Croatia, the team managed to jump one place to 3rd in Socialbakers’ Social Media World Cup, leapfrogging Argentina to take the bronze medal position, while France leads, according to new research.

A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective.

With Amazon Prime Day less than week away, Marin offers five reasons to look to the ecommerce giant as a marketing channel, as well as a sales platform.

Last month Instagram launched its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing. Yuval Ben-Itzhak, CEO at Socialbakers looks at the implications for marketers.

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.

RichRelevance, the global leader in experience personalisation, has launched the results of its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space.

Only 8% will be sticking with the tennis should it over run into the World Cup final, according to new research.

You can’t deny the power of social media for enabling conversation like no other medium in history – but is it also responsible for the spread of fake news in our societies?

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.