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Ecommerce search trends: 51% start their online shopping journey on Amazon

July 17, 2018

Consumers tend to purchase where they search with 51% of consumers starting their online shopping journey on Amazon, as the online retailer dominates over Google, according to new research.

E-commerce, Search Amazon, apps, brands, eBay, ecommerce

Facebook sees ad spend boom despite data scandal

July 17, 2018
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

Ads, Social advertising, Amazon, brands, content, Entertainment

The global reach of influencer marketing: 60% follow celebs on social

July 17, 2018

Almost 60% of internet users are ‘Celebrity Networkers’, meaning they use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters, according to new global research.

Content, Mobile, News, Social, Viral brands, content, global, marketing, media

Social Media World Cup: France repeats win but England comes second

July 16, 2018

With an exhilarating World Cup tournament finally drawn to a close, Socialbakers lists who came out in terms of social media mentions.

Social Facebook, France, media, Twitter

Nearly 3 in 4 London startups staying put despite Brexit uncertainty

July 16, 2018
UK ecommerce growth at risk as 94% of online brands lose EU customers since December

Only 28% of London startups plan to relocate outside of the country as a consequence of Brexit, with the majority believing they are in a better position than large firms to deal with leaving the EU, according to new research.

News government, UK

Global online video viewing to exceed an hour a day in 2018

July 16, 2018

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.

Content, News, Video, Viral adspend, advertising, agencies, Amazon, brands

Customer analytics: Companies see big increase in growth (but not doing enough)

July 16, 2018

Companies using customer analytics are already achieving notable gains, however most believe themselves to be a far cry from effectively servicing their customers in real time, according to new research.

Ads, News analytics, brands, global, marketing, technology

Huawei runs first photography competition judged by AI

July 13, 2018

Mobile phone maker Huawei has launched a photography competition, rated by the HUAWEI P20 Pro’s AI and Alex Lambrechts, a top Leica photographer.

Mobile, News Europe, images, local

Twitter bot purge: 8 million fake followers ditched

July 13, 2018

Following the news that Twitter has purged millions of fake accounts, Socialbakers has released data showing the accounts who have lost the most followers, and the greatest share of followers, on the platform since the purge took place.

Regulation, Social marketing, Twitter

Ad industry backs AI as ‘next industrial revolution’

July 13, 2018

The vast majority (80%) of key digital marketing decision makers consider AI is the next industrial revolution, feeling it improved productivity and increased competitive advantage, according to new research.

Ads, Mobile, News, Regulation advertising, agencies, digital marketing, Europe, marketing
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