Consumers tend to purchase where they search with 51% of consumers starting their online shopping journey on Amazon, as the online retailer dominates over Google, according to new research.
Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.
Almost 60% of internet users are ‘Celebrity Networkers’, meaning they use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters, according to new global research.
Only 28% of London startups plan to relocate outside of the country as a consequence of Brexit, with the majority believing they are in a better position than large firms to deal with leaving the EU, according to new research.
Companies using customer analytics are already achieving notable gains, however most believe themselves to be a far cry from effectively servicing their customers in real time, according to new research.
Following the news that Twitter has purged millions of fake accounts, Socialbakers has released data showing the accounts who have lost the most followers, and the greatest share of followers, on the platform since the purge took place.
The vast majority (80%) of key digital marketing decision makers consider AI is the next industrial revolution, feeling it improved productivity and increased competitive advantage, according to new research.
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