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EU fines Google record €4.3bn over Android app dominance

July 19, 2018

Google has been fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps.

Ads, Content, Mobile, Regulation, Search advertising, Android, apps, Europe, Google

Global video streaming trends: Amazon and Netflix aiming to be ‘local everywhere’

July 19, 2018

The two streaming-video giants Amazon and Netflix are building their presence in local country markets with a growing amount of original content, according to a new report.

Content, E-commerce, Video advertising, Amazon, BBC, content, Entertainment

First 100% mobile car rental service launches in London

July 18, 2018

The first 100% mobile car rental service, Virtuo, is set to shake up the car rental scene as it launches in London today.

Mobile Apple, France, Travel, UK

The World Cup Effect: Mobile data highlights global and UK football trends

July 18, 2018

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research.

Ads, Mobile, Social analytics, apps, BBC, Brazil, France

Taking it personally: The changing art of personalisation

July 18, 2018

With social ads forecast to outstrip TV in just two years, from Josie Byrne, Director for Retail at Black Pepper Software looks at what retailers and brands can do to elevate their personalisation strategies across social, online, digital and in-store platforms.

Uncategorized apps, brands, content, digital marketing, email

Will artificial intelligence create more jobs than it destroys?

July 18, 2018

Artificial Intelligence could create around 7.2m jobs in the UK over the next 20 years, essentially cancelling out potential job losses, according to a new study.

News BBC, technology, UK

Live sporting events and streaming services help drive premium video growth in Europe

July 18, 2018

Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research.

Ads, Content, Video advertising, Amazon, brands, content, Europe

Netflix stumbles as it misses subscriber targets

July 17, 2018

Netflix fell short of its subscriber target by more than one million for the second quarter of the year, losing 14% of its value in after-hours trading as a result.

Content, E-commerce, Video Amazon, Apple, content, Entertainment, Google

Email emoji trends: Anger and Disgust lead the UK’s emotional set

July 17, 2018

Email open rates increased by 9% in the UK when emoji’s are added, especially when they represent satire or schadenfreude, according to new research looking into emoji use in email marketing across Europe.

Ads, Content content, email, Europe, France, Germany

Google takes AI-powered job search service to UK

July 17, 2018

Google has launched a job searching service in the UK, following its rollout in the US, offering users local results if they’re looking for a new role.

Ads, Search Google, local, Maps, Search, technology
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