Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.

3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.

Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.

Amazon made an estimated $3.4bn in sales on Prime Day this week, but suffered from losses and server issues that may have cost the retailer huge amounts in lost sales.

A recent survey indicated that only 40% of personalised marketing messages actually feel personal to the recipient. Geri Tuneva, Director of Demand Generation at Qubit, discusses how personalisation can be deployed effectively to make the most out of personalisation techniques, providing insight into techniques that make this possible and siting their work with Mothercare as … [Read more…]

In 2018, nearly 765 million people worldwide will use a subscription over-the-top (OTT) video service, such as Netflix, or Amazon Prime at least once per month, according to new research.

Half of marketers (49%) have not received training in the key skills they believe are essential to their career progression and future in the industry, according to new research.

Video marketplace Teads has struck a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisation’s commercially-funded 24-hour news platform.

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

Amazon may have stumbled on its sales day due to labour strikes and tech issues, but it provided a prime opportunity for other retailers to boost their own sales, especially for tech and sports.