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The future of content marketing: VR, AR and Video

August 21, 2018

80% of people would rather watch a live video than read a blog, a voice search is increasingly in demand, according to new research looking into the technology that will shape the future of the content marketing industry.

Content, Mobile, News, Video advertising, Amazon, apps, content, Facebook

White paper: Global video trends- traditional TV boosted by ‘communal experience’

August 21, 2018

Traditional methods of TV viewing remains popular due to television’s ability to facilitate a communal experience, but faster internet and better services are creating a new post cable era, according to a new white paper.

Ads, Content, Video Apple, Europe, global, media, video

Top 4 IoT fears: Consumers afraid ‘Internet of Things’ glitches could lead to deaths

August 21, 2018

Consumers have major concerns there will be potentially fatal consequences if and when glitches occur with the ‘Internet of Things’ devices entering our homes and lifestyles, according to new research.

Mobile, News Australia, Brazil, China, France, Germany

Walmart completes FlipKart purchase: Rival Indian traders plan shutdown protest

August 21, 2018

Walmart has finalised its $16bn acquisition of Indian online retail giant FlipKart, as the US supermarket chain looks to take on Amazon in one of the largest growing markets in the world.

E-commerce Amazon, ecommerce, global, government, India

Web design case study: Why Beauty Bay decided to break the rules

August 20, 2018

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover – created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.

Ads, Content brands, Facebook, marketing, media, Twitter

Social media stars investigated for not labelling commercial posts

August 17, 2018

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes more popular way of brands reaching audiences.

Ads, Content, Mobile, Regulation, Social, Video, Viral brands, marketing, media, UK

Xmas in August: 48% of global shoppers “have already started their 2018 gift shopping”

August 17, 2018

The winter holiday season has already begun across the globe, with 48% of shoppers admitting that they have already started buying presents for the holidays.

E-commerce Amazon, China, content, Europe, France

Most firms avoid retargeting advertising as “too intrusive”

August 17, 2018

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

Ads, Content, News, Search advertising, content, digital marketing, Facebook, Google

Social poker site KamaGames gets into blockchain

August 17, 2018

European social mobile poker operator KamaGames has announced its entry into the Blockchain and Cryptocurrency landscape with the launch of its own KamaGames Token (KGT).

Mobile, News local, technology

Identity fraud falls for the first time since 2014

August 17, 2018
More than one in two people fear their identity being stolen by fraudsters

Figures show a 5% drop in the first six months of 2018 compared to the previous year, but plastic cards and online retail accounts have seen increases, according to new research.

Regulation media, retail, security
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