Digital Performance Marketing Agency Tug has partnered with restaurant chain Frankie & Benny’s to help promote their new ‘Feel Good’* range – a mix of healthier and lighter dishes aimed at giving their patrons heathier food options.

Oath has unified its ad tech under a new brand and introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally.

UK online shoppers make 87 per cent of their retail purchases online, up from 80% in 2017, marking an increase of almost nine per cent year on year, according to Royal Mail’s Delivery Matters report.

LinkedIn has launched Dynamic Ads in Campaign Manager for self-service marketers, as the business-based social network looks to expand its ad revenue.

TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.

Kelkoo has become a premium partner with Google Shopping Ads, which it claims will offer retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping.

UK online shoppers make 87 per cent of their retail* purchases online, up from 80 per cent in 2017, marking an increase of almost nine per cent year on year, according to Royal Mail’s Delivery Matters report.

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

The majority (59%) of customers believe their personal information is vulnerable to a security breach, and 54% don’t believe that companies have their best interests in mind, according to new research.

Google is set to introduce RCS messaging on Android as its version of iMessage. Matt Ramerman, CEO and co-founder of Vehicle, looks at how the RCS messaging standard has the potential to massively improve consumer engagement with enterprise messaging and marketing….much more so than SMS.