Performance marketing agency has launched proprietary people-based, market agnostic data platform, DataSource, to the UK market.

Facebook has been fined £500,000 by a UK court over the Cambridge Analytica scandal, an amount which, based on last year’s revenue, the social network makes in less than 9 minutes of operation.

Brands will fail to meet customer expectations unless they seize the opportunity to harness the power of real-time journey analytics and orchestration, according to new research.

Instagram has overtaken Snapchat as the most used social media app among US teens, with its appeal to marketers also growing, according to new research.

Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.

There has been a massive surge in on-demand viewing in the UK, driven by 8-12 years olds, according to new research.

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities.

China’s Singles’ Day will double in value in the UK this year as the event falls on a Sunday to make it more popular than ever with home shoppers, according to a new report.

Rovio Entertainment has partnered with the six-time NBA champion Chicago Bulls to unveil the “Angry Birds Eye View Cam.”

IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe.