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European advertising trends: AI adoption set to boom as brands look to get personal

November 5, 2018

European brands are turning to Artificial Intelligence (AI) as they battle to make sense of their data and deliver more relevant, personalised customer experiences, while staying on the right side of GDPR.

Ads advertising, analytics, brands, France, Germany

Germany lags behind in mobile payment usage

November 5, 2018

Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.

E-commerce, Mobile agencies, Apple, apps, China, Europe

Facebook sorry for “white supremacists” user ad category

November 5, 2018

Facebook has apologised for people people to place advertisements on its platform that target “white supremacists” as an audience.

Social content, Facebook, media

US elections: Twitter shuts down 10,000 bot accounts ‘discouraging voting’

November 5, 2018

Twitter has deleted more than 10,000 bot accounts that it says tried to discourage Americans from voting in the midterm elections, often targeting people likely to vote for a Democrat candidate.

Ads, Regulation, Social, Viral media, Twitter

Most CIOs fear IoT performance problems could damage revenues

November 5, 2018

Over two-thirds of CIOs say IoT will become a major burden as IoT multiplies the complexity of enterprise cloud ecosystems, according to new research.

Ads, Content, News Australia, Brazil, China, France, Germany

Argos and John Lewis lists boost Christmas toy Google searches 760%

November 2, 2018

Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.

E-commerce, Search brands, Christmas, content, digital marketing, Google

Singles Day: UK marketers missing a global opportunity

November 1, 2018

With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research.

Ads, E-commerce brands, China, demographics, Europe, global

UK brands ‘need to speed up’ investment in AI

November 1, 2018

Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study.

Ads, Content analytics, brands, Europe, France, Germany

New FC Barcelona chatbot takes football fans to the training ground

October 31, 2018

Viber and FC Barcelona have struck a new partnership on interactive media distributed across the football club’s chatbot on the messaging app.

Social advertising, analytics, brands, content, media

41% of UK firms fear their business models ‘won’t exist in 5 years due to AI’

October 31, 2018

Over two-fifths (41%) of British companies believe their current business models will cease to exist in the next five years thanks to artificial intelligence (AI), according to a new survey.

Ads, News, Regulation Amazon, analytics, global, Google, government
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