This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

Today marks National Sickie day (Feb 4th),which has traditionally seen the highest number of workers calling in sick. New research indicates that a lack of consistency in sick leave policies is contributing to ‘sickie’ culture.

Amazon and Etsy rank among the biggest ecommerce winners in Google search in the US, while established US brands face competition in organic search from Alibaba-owned AliExpress which creeps in at No.10, according to a new study.

Fashion retail sites globally are now finally starting to see more spend overall coming through via mobile than via desktop, but on average, shoppers on their phones still spend 30% less time when they visit a fashion retail site.

Budweiser has released its much-anticipated 2019 Super Bowl advert, ahead of the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

Facebook’s increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.

Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.

2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

In today’s multiplatform world, it can be difficult to get a single view of a user, whether they are looking at the same site on a mobile, PC, tablet or another connected device. A new report from Bench and Pitney Bowes offers a practical approach to harnessing data for increased personalisation and optimal CX.