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Google helps fashion brands monitor supply chain for sustainability

May 17, 2019

Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.

News analytics, brands, global, Google, technology

Game of Thrones finale: IKEA claims the TV ad Throne

May 17, 2019

With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.

Ads, Content, News, Social, Viral advertising, brands, content, Entertainment, marketing

Instagram shuts down direct messaging app

May 16, 2019

Instagram is closing down its standalone Direct messaging app within the next month.

Mobile, Social Facebook, Google, media, Twitter

SEO trends: Page speed and new web tech boosts Google rankings

May 16, 2019

Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.

Content, Mobile, News, Search content, Google, images, marketing, Search

eBay brings its Retail Revival programme to UK

May 16, 2019

Global brand experience agency Sense takes eBay’s UK Retail Revival programme into the real world, helping small retailers grow locally and globally.

E-commerce eBay, global, local, retail, technology

Case study: Astound Commerce helps Cotton Traders boost mobile conversion rate 24.8%

May 16, 2019

One of Britain’s most successful home-grown multi-channel retailers, Cotton Traders, has improved its mobile conversion rate and reduced checkout abandonment with a new ecommerce platform from digital commerce agency and systems integrator Astound Commerce.

E-commerce, Mobile Australia, brands, ecommerce, retail, Search

Shutterstock launches self-serve API subscriptions

May 16, 2019

Shutterstock is launching a new “self-serve” API offering which enables developers and SMBs to start building products and features that integrates Shutterstock’s content, tools and services.

Content content, Facebook, global, Google, images

Quantcast Choice Premium offers ‘simpler consumer consent management’ for publishers

May 16, 2019

Audience intelligence and measurement company Quantcast has announced the launch of Quantcast Choice Premium, a new and advanced paid version of its consent management platform (CMP) for website owners.

Ads, Content advertising, brands, content, Privacy, Regulation

Measured revamps analytics with ‘cross channel incrementality measurement’ for marketers

May 16, 2019

Measured has launched a cross-channel incrementality measurement and decisioning platform designed to offer a more up-to-date alternative to current analytics platforms.

Ads analytics, brands, Facebook, Google, marketing

Huawei barred in the US: Trump declares ‘national emergency’ over IT threats

May 16, 2019

US president Donald Trump has signed an order barring US firms from using telecoms equipment made by companies who pose a national security risk.

Mobile, Regulation Apple, China, government, Samsung, security
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