Peter Ruffley, Zizo Chairman, discusses the importance of companies taking control of their data in a way that focuses on questioning the data that is collected, rather utilising the just ‘store everything’ data model, promoted so heavily by IT functions.

Budweiser has launched its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.

Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.

Amazon has introduced “StyleSnap”, a feature on its smartphone app that lets shoppers upload a picture of an outfit they like and get recommendations for similar items to buy.

Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.

Apple has launched a new “sign in with Apple” tool similar to those offered by Facebook and Google.

Apple is splitting iTunes into three apps for music, podcasts and film and shows, in bid to further persuade its product owners to sign up to its Spotify-style Apple Music service, as well as its recently announced Netflix rival Apple TV+.

Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.

Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.