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Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

July 29, 2019

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

Ads, Content, Regulation, Social, Viral advertising, agencies, blogging, brands, content

The new political battleground? Boris Johnson’s team tests hundreds of Facebook campaign ads

July 26, 2019

The new UK Prime Minister Boris Johnson has appeared in hundreds of almost identical Facebook and Instagram ads featuring tiny variations, as his campaign team look to find the most effective message ahead of a possible general election.

Ads, Content, Regulation, Social email, Facebook, media, UK, video

Environmental footprint would deter two-thirds of consumers from making a purchase

July 26, 2019

Eco-conscious consumerism is here for the long-haul, and with fashion stalwarts such as Zara making a promise to sell only sustainable clothing by 2025, it’s clear that sustainability is now an essential element in the purchase decision process.

E-commerce advertising, brands, content, marketing, UK

Mozilla exposes 12 major bugs in Facebook’s transparency API

July 26, 2019

Mozilla has publicly documented 12 major bugs in Facebook’s transparency API – a tool that Facebook has now rolled out globally following the EU elections.

Regulation, Search advertising, Facebook, Search, security

Digital audio ad spend ‘set to grow significantly’

July 26, 2019

UK advertisers will increase spend across music and digital radio, while seventy-five per cent said that they will increase investment in podcasts, in the next 12 months alone, according to new research.

Ads, Content, News advertising, agencies, brands, global, media

Top retail tips: 5 mistakes organisations make when it comes to ecommerce

July 25, 2019

When it comes to ecommerce, organisations often seem to make the same key mistakes, hindering their ability to add real value and drive business growth through harnessing eCommerce correctly. Simon Hall, Managing Director, EMEA at Overdose Digital looks at 5 common mistakes and how to overcome stumbling blocks.

Ads, E-commerce, News brands, content, digital marketing, ecommerce, marketing

Rebels with a cause: Are young people being misrepresented by media?

July 25, 2019

Young people feel disenfranchised and misrepresented according to new research by media agency UM.

Ads advertising, brands, Facebook, global, media

Advertising campaigns viewed within ‘quality journalism’ sites get better results

July 25, 2019

Adverts placed with trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard, according to new research.

Ads, Content, News advertising, analytics, brands, content, global

Vodafone teams with Mencap for connected living project

July 24, 2019

Vodafone Business Ventures and Mencap are launching Connected Living, a scheme that aims to use internet of things (IoT) technology and connectivity to enhance the quality of life for people with a learning disability through bespoke software adapted to meet the unique needs of its users.  

Uncategorized government, images, local, Privacy, security

Creating an environment that motivates millennials

July 24, 2019

Working with millennials needn’t be an obstacle. Cognism’s Chief Revenue Officer, Nazma Qurban, looks at how to create a working environment which motivates millennials.

Ads, Content, News Entertainment, global
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