Two US senators have asked Amazon Chief Executive Jeff Bezos how the “Amazon’s Choice” badge on certain products is determined and whether the mark deceives consumers into purchasing “products of inferior quality.”

Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research. With political ad spend predicted to reach $10 billion in 2020, this will significantly boost the market, not just in the US, but globally. And with the UK potentially set for its own elections … [Read more…]

Marketing tech and data firm 4C, a has launhced a Bring Your Own Data (BYOD) solution, that lets advertisers integrate their internal reporting and analytics metrics including sales and conversion data, and match the data to media channels in the Scope by 4C platform.

Automattic, the creator of WordPress, has acquired Tumblr for “less than $3 million” from its previous owner, Yahoo, owned by Verizon.

As 77% of marketers are now preparing for peak shopping season later this year, retailers are expecting an average 25% improvement on 2018 Black Friday revenue, rising to 28.6% for the holiday shopping season as a whole, according to new US and UK-based research.

Publishing giant Bauer Media is relaunching its digital audio advertising platform, Bauer InStream, for its brands that include Absolute Radio, Magic, Kiss and Empre and Grazia magazine podcasts.

Developers in King’s Cross have defended using facial recognition cameras across its 67-acre central London site, saying there are “sophisticated systems in place to protect” the public’s privacy.

Older people are increasingly chosing ecommerce over the high street, with more than half of British adults aged 65 and over now shoppuing online, according to new research.

Huawei has officially announced HarmonyOS, the operating system developed to replace its reliance on Android.

Employers struggle to fill about one-third of vacancies due to a lack of the right digital skills amongst applicants, according to new research.