Aligning a brand with a ‘trend, issue or topic’ is now a key goal for brands and consumers increasingly buy into social and environmental causes, according to new research.

The growing UK eSports sector is a huge opportunity for brands with 1.2m Brits watching eSports content this year and most open to sponsored content, according to new research.

Slow loading webpages lose shoppers in just 10 seconds, with nearly half (47%) of shoppers not being prepared to wait for more than 10 seconds before giving up on a purchase, according to new research.

Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.

Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.

Facebook is rebranding its logo for its products and services in an attempt to distinguish the company from its familiar app and website.

Microsoft Japan saw sales rises by nearly 40% during an experiment in which staff worked a four-day week on full pay.

A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.

TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.

Natural and paid search ad campaigns work best when they complement each other, but how can marketers optimise the two practices? Asher Gordon, Head of Biddable Media at Tug explores the SEO vs PPC debate and explains why these tools are most effective when used together as part of an integrated digital marketing approach.