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4 last-minute affiliate marketing tips for Black Friday

November 18, 2019

Black Friday is almost here, but that doesn’t mean it’s too late to fine tune your affiliate campaign to maximise sales on the big day. Virginia Rizzi is a Performance Marketing Manager at digital marketing agency Glass Digital, and has overseen countless seasonal affiliate campaigns for a whole host of major national clients. Here, she … [Read more…]

Ads, E-commerce digital marketing, marketing, retail, UK

Generating new customers ‘biggest concern for UK SMEs’

November 15, 2019
Translation, dropshipping, video ads and Shopify: Data shows Covid’s impact on UK small business needs

A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.

Ads, E-commerce, Mobile, Search advertising, digital marketing, email, global, Google

Best paid creative jobs in the UK: How does your salary compare?

November 15, 2019
Best paid creative jobs in the UK: How does your salary compare?

From brand managers to graphic designers, there are a variety of jobs within the creative sector that require a range of different skills and talents. New research has analysed the average salary of 50 of the most common creative jobs in the UK to compare average salaries.

Ads games, infographic, UK

Yext and Nextdoor team up for verified business listings

November 15, 2019
Yext and Nextdoor team up for verified business listings

Yext has announced a new global integration with Nextdoor, a social network for neighbourhoods, to enable businesses using Yext to publish facts about themselves to their Nextdoor Business Pages.

Ads, Search, Social global, local

SMP launches Amazon e-commerce agency Melody

November 15, 2019
SMP launches Amazon e-commerce agency Melody

Shopper marketing specialist firm SMP is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon.

Uncategorized advertising, Amazon, brands, Christmas, content

Black Friday and Christmas: Online retail sales ‘could be flat’- IMRG

November 14, 2019

IMRG’s online retail sales forecast for the Black Friday period 2019 puts growth of 2% to 3%, but with a very real possibility it could be flat, with December expected to grow just 1-2%. Andy Mulcahy, Strategy and Insight Director, IMRG, provides an in-depth look at the festive season.

E-commerce Christmas, Entertainment, media, retail, smartphones

Costcutter uses local audio messaging to drive in-store visits with TabMo

November 14, 2019
Costcutter uses local audio messaging to drive in-store visits with TabMo

Supermarket chain Costcutter has selected TabMo and it’s mobile-first creative demand side platform (DSP) to add audio to its mobile advertising campaigns.

Ads, E-commerce, Mobile advertising, apps, FMCG, local, marketing

PrettyLittleThing appoints Journey Further to drive digital performance

November 14, 2019

Fashion RetailerPrettyLittleThing has appointed performance marketing agency, Journey Further, to provide strategic consultancy across its international PPC, programmatic and SEO channels.

Ads, Content, Search Australia, France, marketing, retail, UK

JICWEBS adds big names to Blockchain ad transparency scheme

November 14, 2019
JICWEBS adds big names to Blockchain ad transparency scheme

JICWEBS Blockchain Pilot program, a cross industry committee for creating trust in digital advertising, has added Mindshare, Zenith, OMG and Havas to its project.

Ads, Content, Regulation advertising, agencies, media, technology, UK

eSports hits cinemas worldwide with CineLeague initiative

November 14, 2019
eSports hits cinemas worldwide with CineLeague initiative

Cinema is about to get interactive with the launch of CineLeague – an international esports tournament hosted, broadcast and centred around movie theatres.

Content, Video content, Entertainment, local, marketing, UK
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