With the online ad model becoming a key revenue driver across almost all online media and consumer service websites, Skype are the latest to launch ad products. It’s a big deal for brands wanting to use online media smartly – here’s how they’re planning to do it…

According to recent research, some 50% of potential online sales are lost for the simple reason that customers are unable to find what they are looking for on a website. A primary contributor to this can often be the fact that a site’s taxonomy, or the manner in which categories and their underlying products are … [Read more…]

Apple is reportedly trying to make a deal with record companies that would allow it to offer unlimited downloads for iTunes music purchases.

Cyberspace can be a lonely place for 40% of UK businesses – who get absolutely no visitors to their websites, according to the results of a new survey.

Alongside better functionality for consumers and businesses, the new iPad 2 presents a number of new marketing opportunities. Greg Taylor, design director at personal media company, TigerSpike comments on what the launch means for consumers, businesses, brands and publishers…

Google has used a “kill switch” to clean up phones hit by rogue Android applications, which could have been used to view and steal key information from users.

Facebook engagement ads and savvy targeting are yielding astonishing sales growth on the social network’s P&L. With online ad sales set to rise 80% year on year (to around $2.2bn) media sales directors at established online sites will be lost for words when their CEOs ask for the same. The shift in audience has happened; … [Read more…]

The big change is happening. Latest Gartner data revises downwards the shipment volumes for PCs. Plugging the gap, the explosive growth of tablets. But have they got it right?

The latest media property to rethink its Facebook strategy is American Idol, with the Fox flagship looking at using the social media pages as its core voting platform. Not so much visionary as more inescapable. The reality of reality TV is that consumers are tiring of premium rate phone lines and premium text as the … [Read more…]

With the growth of mobile marketing, Geoff Love, marketing director, Esendex explains how to get the most out of SMS marketing and how it can support other marketing activities, particularly as budgets shrink.