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Data siloes ‘holding marketers back’

December 5, 2019
Data siloes ‘holding marketers back’

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.

Ads analytics, Germany, global, marketing, technology

2020 predictions: Amazon hits its stride as Instagram saves Facebook

December 4, 2019

With a new digital decade ahead, Wesley MacLaggan SVP Marketing at Marin Software, has given his take on the two top marketing trends for next year.

Ads, Content, E-commerce, Mobile, Social, Video advertising, Amazon, brands, Facebook, marketing

Google co-founders Larry Page and Sergey Brin step down

December 4, 2019

Google co-founders Larry Page and Sergey Brin are stepping down from their roles within parent company Alphabet.

Search Google, Search

Code Computerlove co-creates BBC digital wellbeing app

December 4, 2019
Code Computerlove co-creates BBC digital wellbeing app

The BBC has created a new app designed to help young people using mobile phones make smart choices, feel more confident and access advice tailored to how they’re feeling.

Content, Regulation, Social Apple, BBC, content, global, media

Top Pinterest UK Campaigns for 2019

December 4, 2019

Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019. Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019.

E-commerce, Social content, Search, UK, video

China ecommerce case study: How L’Oreal became the top selling beauty brand on Tmall

December 3, 2019
China ecommerce case study: How L’Oreal became the top selling beauty brand on Tmall

L’Oreal became the top-selling beauty brand on Tmall this year, beating out peers Estee Lauder and SK-II to become one of just fifteen brands to crack one billion RMB in sales on Singles Day.

Ads, Content, E-commerce advertising, apps, brands, China, content

The Future of Work: Six predictions from digital industry experts

December 3, 2019
The Future of Work: Six predictions from digital industry experts

With a new decade ahead, what will the future of work could look like? The Netimperative team spoke to some industry experts to ask what they predict next year will bring.

Ads analytics, brands, content, global, marketing

Black Friday sees 6% year-over-year improvement of in-store shopper traffic

December 3, 2019

Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak.

E-commerce Christmas, global, Maps, marketing, retail

Facebook lets users upload all photos to Google

December 3, 2019
Facebook lets users upload all photos to Google

Facebook has launched a new tool that lest users bulk-export all their photos and videos to another service or social network in just a couple of clicks, starting with Google Photos.

Social Apple, Facebook, Google, media, Microsoft

The importance of retargeting: getting a second chance at a first impression

December 2, 2019
The importance of retargeting: getting a second chance at a first impression

Around 12% of all marketers are retargeting to raise the popularity of a brand’s name, with most customers admitting their intention of purchasing is intensified by personalised, relatable retargeted ads, according to new research.

Ads, Content
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