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Google launches YouTube analytics tool

December 2, 2011

Google has replaced YouTube Insight with YouTube Analytics, giving online video producers a more detailed statistics on how their content is watched.

Uncategorized analytics, content, demographics, Google, infographic

Salesforce mixes social media with CRM after Radian6 buy

December 2, 2011

Salesforce has unveiled a new social insights platform that integrates Radian6 into its core Customer Relationship Management (CRM) software.

Uncategorized analytics, content, CRM, Facebook, marketing

Spotify debuts music apps

December 2, 2011

Spotify is to allow developers to create apps on the music streaming service, such as lyrics and concert ticket sales.

Uncategorized advertising, apps, Facebook, media, music

Top tips: 10 ways to improve Facebook performance

December 2, 2011

For marketing professionals, Facebook can be a difficult place to generate interest. Fan pages so empty the only conversation is between colleagues. But it doesn’t have to be that way. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Online marketing firm Eloqua has published a resource for … [Read more…]

Uncategorized, Video Facebook, games, marketing, media

US online ad revenue soars 22% to $7.9bn

December 2, 2011

US revenue from online advertising is up 22% from a year ago, amounting to $7.88bn, according to new data.

Uncategorized advertising, email, marketing, media

Tablet sales eat into quater of notebook sales: study

December 2, 2011

Purchases of touch-screen tablet computers are expected to increase at 81% during 2010-2015, with about one quarter of tablets bought this year were instead of notebooks, according to new research.

Uncategorized Apple, content, marketing

Toyota’s new concept car: A ‘smartphone on wheels’

December 1, 2011

Toyota has unveiled its latest concept car, designed to be as interconnected and customisable as smartphones.

Uncategorized, Video advertising, Japan, smartphones

Video: Google charts 14-year history of search

December 1, 2011

Google has released a video that tracks the evolution of its search services over the last 14 years.

Search, Uncategorized Google, images, local, technology

US Cyber Monday breaks records as $1.25bn spent in one day

December 1, 2011

US shoppers spent a record amount this Monday, reaching $1.25bn in online spending, up 22 percent versus year ago, according to new data.

Uncategorized comScore, media, retail

Online ads ‘better than TV for short-term ROI’

December 1, 2011

Online advertising delivers substantially higher ROI and sales uplift than TV and achieves reach equal to press and outdoor, according to new research.

Uncategorized advertising, FMCG, Google, marketing, media
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